Terrestrial broadcast series have long been established as widely recognized TV shows, produced and broadcast through terrestrial broadcasting stations. In contrast, online services are digitally distributed streaming platforms, with global streaming giants, Watcha, and domestic platforms being representative examples. As media consumption habits evolve, competition between network-produced series and digital streaming platforms has heightened. Consequently, each platform is developing exclusive releases and employing adaptive strategies to stay ahead.

Differentiation Strategies of Terrestrial Dramas

Terrestrial broadcast series focus on providing content with high mass appeal while maintaining time-honored formats. In particular, they actively highlight celebrity performers to boost ratings and produce television series that resonate with a broad spectrum of viewers, thereby securing a consistent fanbase. Additionally, leveraging their decades of industry presence and brand trust, they continue to offer traditional stories, ensuring stable viewership ratings. This allows audiences to have multiple options to engage with traditional content through various platforms.

Differentiation Strategies of OTT Services

OTT services are expanding their market by employing strategies distinct from network-based television. Firstly, they actively embrace unconventional narratives and unique structures, prioritizing originality and narrative depth over mainstream success. Secondly, they provide customized programming that aligns with niche preferences, targeting niche audiences. Lastly, they focus on producing globally accessible media aimed at the worldwide audience, allowing them to grow their fanbase not only within their region but also across different cultures. Through these methods, OTT services are building industry dominance in ways distinct from conventional TV networks.

Competition and Collaboration Between Platforms

As major TV networks increasingly penetrate the digital entertainment industry, competition has escalated. For instance, KBS and a long-established broadcaster operate their own streaming platforms, 'KBS Streaming Hub' and 'wavve', respectively, distributing their existing broadcast content on digital platforms. This initiative helps maintain the influence of legacy networks while attracting new viewership. Meanwhile, the emergence of competing streaming networks is reshaping viewing habits towards more on-demand entertainment.

Conversely, streaming providers are also expanding their dominance by collaborating with terrestrial broadcasters. Netflix has gained massive international recognition with Hallyu series like the breakout survival thriller and 'Hellbound', leveraging the drama production capabilities of terrestrial broadcasters. This strategic alliance helps both parties complement each other’s strengths, fostering a more dynamic industry. As a result, the boundaries between network TV and streaming continue to blur.

Ultimately, legacy TV series and streaming platforms are both rivaling each other and finding common ground through their respective more info unique approaches. Terrestrial dramas maintain established storytelling and general audience focus, whereas digital platforms provide bold and cross-border content. As synergy and merging between these platforms continue to grow, audiences can expect a richer and elevated media landscape in the future.